Myth #1:
All real estate agents are the same.
Many buyers think that anyone who holds a real estate license is equally capable of assisting them in buying a home. But I would ask them, "Does everyone with a driver's license operate a vehicle the same way?" Of course not. Both drivers and real estate agents are licensed by their province. But just as drivers approach the road differently, so can real estate licensees vary considerably in how they approach their job.
In a similar vein, real estate designations indicate that an agent has completed advanced training, which is usually a sign of higher competence. After all, would you rather hire an accountant or a certified accountant? Still, designations don't necessarily guarantee a higher level of service.
To be truly successful in this business, we all need to remain committed to personal growth and skill development. That effort includes designations, but it also involves something more – an eagerness to constantly find ways to raise the bar. So if buyers want to avoid the risks involved in believing that we're all the same, they should ask around, interview a couple real estate agents, ask them how they run their business, what percentage of their business is repeat/referral? Get a referral from a trusted friend or family member.
Remember: the agent that advertises the most is not necessarily the best agent!
Posts
No comments:
Post a Comment